In 2015, some young people were hanging out in a village, discussing the possibility of building a national brand out of their hometown. "The geographic condition of our village is advantageous. We could organize a Spring Festival for the farmers," they thought. The national brand they were talking about? Pinglang tofu. Meet Shi Qingxiang, she grew up in Pinglang Village, Jishou City, Xiangxi Tujia and Miao Autonomous Prefecture in central China's Hunan Province.