Chejiawo Village is located on the edge of the Horqin sandy land in Horqin Left Wing Rear Banner, north China's Inner Mongolia Autonomous Region. Due to the lack of arable land, villagers hardly had any harvests, which led to slender incomes. The problem of poverty was evident. China launched the targeted poverty alleviation policy in rural areas in 2014. In response to the national policy, Chejiawo established the Caogan Desert Scenic Area, aiming at developing the tourism industry.