Talent shows are flourishing in China. Two Chinese programs modeled on South Korea's Produce 101 have entered their fourth seasons. "Youth With You 3" and "CHUANG 2021" are produced by iQiYi and Tencent respectively, video streaming platforms, that created idols and are now attracting big traffic online. Yet, both shows are now changing their strategies – expanding the presence of international competitors and offering subtitles in various languages. In addition, both shows are also recruiting an increasing number of internet celebrities. Join CGTN's Xu Xinchen for a discussion on the internationalization of Chinese entertainment industry.