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Chinese TV drama 'Word of Honor' gains popularity overseas
CGTN
A still from Chinese TV drama "Word of Honor." /Douban

A still from Chinese TV drama "Word of Honor." /Douban

Chinese TV series "Word of Honor" has gained popularity among foreigners after its launch overseas in late February.

Since it began streaming on YouTube on February 23, the TV drama has garnered 50 million views in total with the first episode exceeding 5.6 million views. 

Starring Chinese actors Zhang Zhehan and Gong Jun, it's a Chinese "wuxia" fiction – a genre centering on the stories of martial artists in ancient China. It has been streaming on Chinese video platform Youku.

A screenshot of Youku's tweet on March 10, 2021, congratulating TV series "Word of Honor" for surpassing 10 million views within two weeks. /Youku

A screenshot of Youku's tweet on March 10, 2021, congratulating TV series "Word of Honor" for surpassing 10 million views within two weeks. /Youku

A fan of the show, who also happens to be a restaurant owner in New York City, offered discounts to fellow fans, cctv.com reported on Saturday.

A "Word of Honor" poster was found at the entrance of the restaurant, with a chalkboard announcing a 12 percent discount on dining for fans. 

A screenshot of the video showing a restaurant in New York City, U.S., offering discounts to "Word of Honor" fans. /Official Weibo account of cctv.com

A screenshot of the video showing a restaurant in New York City, U.S., offering discounts to "Word of Honor" fans. /Official Weibo account of cctv.com

"I really discovered that so many people like me enjoy this as well through Instagram and Twitter. After watching 'Word of Honor' on Youku, and for that reason knowing that it's the last streaming episode tonight, I want to give everyone here a 12 percent off discount," the shop owner said in the video.

"I think it's really a great way for people like me who Chinese wasn't their first language to be able to really enjoy and appreciate the show and culture," she said, adding she likes Chinese culture, food and kung fu. She even began learning Chinese in order to better understand the drama.

A screenshot of the reviews on the first episode of "Word of Honor" on Youku's official account on YouTube. /Youku

A screenshot of the reviews on the first episode of "Word of Honor" on Youku's official account on YouTube. /Youku

It has generally received positive reviews among viewers on YouTube. People from Thailand, the U.S., and Indonesia make up a majority of the foreign fans, according to cctv.com.

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