ByteDance said it had no comment on the report of the listing of its short video app Douyin, when reached by CGTN on Wednesday.

According to a Reuters report citing two people familiar with the matter, the Beijing-based company is in talks about a possible offshore listing of Douyin, the Chinese version of TikTok, in New York or Hong Kong.

ByteDance's exploration of an initial public offering (IPO) of Douyin in New York has emerged recently, according to Reuters. The TikTok owner earlier considered a standalone IPO for Douyin in Hong Kong, Reuters reported in October.

ByteDance last week hired former Xiaomi executive Shou Zi Chew for a newly-created chief financial officer role, seen as a sign of an IPO could be nearer.

The company's valuation in private trades has risen rapidly along with the market's expectations of an IPO.

A year earlier, ByteDance granted employees shares that valued the company at $100 billion. Two weeks ago, its valuation rose to $270 billion. Last week, the figure jumped to $300 billion, according to Reuters.

(With input from Reuters)