The 2021 Autumn/Winter Shanghai Fashion Week and related events are set to "bloom the spring" starting from April 6. Chinese fashion label Mark Fairwhale opens the fashion week with a collection that celebrates Chinese heritage and C-pop culture in Shanghai's Xintiandi Taiping Lake parkland.
According to the organizing committee, over 65 percent of the brands participating this year attended previous sessions. Among them, more than 60 percent saw significant sales growth in 2020, driven by the release of their work during the fashion week. Meanwhile, nearly 40 percent opened new bricks-and-mortar stores.