Chen Xu, ambassador and permanent representative of China to the United Nations Office at Geneva and other international organizations in Switzerland, said the Chinese language plays an important role in promoting cultural exchange and encouraging communication between different countries. He believes that as people learn Chinese and experience Chinese culture, they will provide the world with a better understanding of China and reveal the beauty the country has to offer. Consequently, China will greet the rest of the world with an accepting attitude and continue to support worldwide cultural enrichment.