China's internet celebrity economy is sailing abroad
Internet celebrity economy is on the rise. According to Forbes, in 2020 only, the top 10 YouTubers had a total income of $201 million. If advertising and consumption are included, the YouTubers have leveraged an industry that far exceeds this number. In China, the livestream e-commerce industry represents a trillion yuan market, and is increasingly enclosed by a complete industrial chain.
During 2021 Boao Forum for Asia, China's internet celebrity economy was among the topics discussed. CGTN's Yang Xinmeng attended the session, finding out the leading internet celebrities are aiming bigger.