What's behind Gen Z's 'confusing' consumption behaviors?

China's Generation Z would not hesitate to buy a pair of limited-edition sneakers, but refuse to pay 10 yuan for a food delivery. They would happily pay thousands of yuan to see their idol at a concert, but think twice before spending 100 yuan on a QQ music (Chinese version of Spotify) yearly subscription. What's behind their "confusing" consumption behaviors?

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