China's Generation Z would not hesitate to buy a pair of limited-edition sneakers, but refuse to pay 10 yuan for a food delivery. They would happily pay thousands of yuan to see their idol at a concert, but think twice before spending 100 yuan on a QQ music (Chinese version of Spotify) yearly subscription. What's behind their "confusing" consumption behaviors?
Copyright © 2020 CGTN. Beijing ICP prepared NO.16065310-3