Enhancing Chinese brands is a significant move for improving supply, expanding demand and driving high-quality development in China, according to officials attending the China Brand Day, a three-day event held in Shanghai from May 10 to 12.

The annual event started in 2017 for promoting China's domestic brands to meet local needs. Over the years, Chinese brands have upped their reputation by providing a more personalized experience with diverse products.

At Shanghai's Baoku Jiangxin Art Center, consumers can immerse themselves in exquisite crafts emerging from China's rich intangible cultural heritage. 

"Consumers can buy the artwork if they like. There is a QR code under each work. It gives information about the item, its characteristics and its price," said Ye Baifeng, curator of Baoku Jiangxin Art Center.

The museum displays artwork both offline and online, ranging from souvenirs to its valuable collection.

"Everyone has a different consumption level and we can meet various consumers' needs. This is a new bright spot for domestic consumption," he said.

"The consumption structure is constantly upgraded, the consumption trend is personalized and diversified, and consumers are paying more attention to quality of life and brand consumption," said Lu Weisheng, director of Industry Department at the National Development and Reform Commission, commenting about consumption trends at the event.

In addition, Huang Xianqiong, director of Quality Department from the Ministry of Industry and Information Technology, stressed the role of digital economy in promoting Chinese brands.

"The digital economy can meet and create consumer demand, and it will give birth to a large number of new products, new services and new business formats, bringing high production efficiency and manufacturing capabilities," Huang said.

Protecting intellectual property as well as improving the business environment are also critical for Chinese enterprises to foster good branding.

As China embarks on high-quality development under its new development pattern, known as "dual circulation," many are expecting to see the development of Chinese brands amid uncertainties brought by geopolitical tensions and COVID-19.