Chinese brands now top Euro 2020 sponsorship by accounting for one-third of the 12 top-tier sponsors of the major soccer event, which kicked off on June 11 in Rome after a one-year delay. This fully demonstrates the rising competitiveness of Chinese brands and their determination in going global. What more can we expect from companies associating their brands with major sports leagues？In this episode of BizBeat, CGTN's Michael Wang has the answer.