What can Chinese brands learn from Hongxing Erke's flood relief efforts?

On July 21, Chinese company Hongxing Erke donated 3 million yuan cash and 47 million yuan worth of materials to Henan Province to help flood victims, making the little-known brand go viral on the internet. The donation sparked a shopping frenzy for the domestic brand. Overall sales from July 22 to 23 were 280 percent higher than the previous year. Not only Hongxing Erke, but also Anta, 361 degrees, Peak and other Chinese fashion sports brands have seen their sales surge, ranking at the forefront of the sales. Behind this explosive growth, what methods should Chinese brands use to attract consumers in the longer term? CGTN seeks answers from consumers.

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