A seven-member boy idol group in China has been disbanded only four days after its establishment, amid overwhelming criticism that the company is profiting from school-age children.

The Asia Starry Sky (ASE), the group's agency, announced the decision on Tuesday night.

"The 'Panda Boys' is dismissed as from today, and we will carefully and properly handle the follow-up work," read a statement by the company issued on its official account on twitter-like Weibo, a popular social networking platform in China.

Sun Lei, president of the company, said the mounting criticism has struck a heavy blow. All their original plans would be suspended, reported CNR.

"We've seriously reflected on ourselves. We'll discuss where the company is heading to next after this matter is settled," Sun is quoted as saying.

The Panda Boys, composed of seven boys aged between seven and 11, made their debut on August 20 in Chengdu, the provincial capital of southwest China's Sichuan. The news soon stirred heated debate online. The majority said that children should receive education at school at such a young age rather than making money as idols.

In response to the mounting controversies, the company explained the next day on Weibo that it's "not taking the children as a tool to make money, but incubating a new generation of teenage role models with 'epochal significance'."

It further underlined that creating this performance group aims to promote traditional local culture through artistic works integrating various elements.

Such claims failed to ease public dissatisfaction. The Guangming Daily, one of the nation's influential media outlets, commented that if the company was aiming to cultivate models of the new era, the boys should study and grow up at school as their peers do.

"That's where they belong to, not under the spotlight," it said.

The mother of one of the boys told local news portal chengdu.cn that she was not trying to cultivate her kid into a future star for profits, and she just thought it's a special experience for him to learn something useful.

"People are bringing shame on the children before they make the whole thing clear. The children are just the victims," said the mother surnamed Zhang.

The city's educational department said they've paid close attention to the matter and that they would start an investigation into whether any of the children quit school for showbiz.

Chinese laws stipulate that all school-age children are obliged to receive compulsory education and that any employer is prohibited from hiring school-age children and teenagers.

The short-lived Panda Boys has reminded many of another so-called "fostering" idol group – the TF Boys. The three members were around 13 when they started their entertainment career in 2013. The boys soon swept across the country and won a huge number of fans and various honors.

Jackson Yee, one of the members, has just topped the Forbes China Celebrity List for the second year in a row, according to the 2021 list published by Forbes China on August 20.

Such success stories have to some extent, fueled the craze to select and cultivate young stars. In recent years, an increasing number of young idols, including some minors, have been "produced" by booming "idol fostering" talent shows. The prosperity of the industry has also nourished a controversial "fandom culture." 

In early August, the National Radio and Television Administration issued a circular, requiring all program producing platforms to "strictly control the idol-fostering shows" and reject irrational idol worship behaviors.

In May, Beijing authorities just declared that no minors were allowed to participate in talent shows.

(Cover: The Panda Boys. /ASE's Weibo account)