The World Winter Sports Expo got underway at Shougang Park in Beijing on Friday. This annual event has been dedicated to promoting ice and snow sports, and the winter sports industry, since 2016.
Ahead of the Beijing 2022 Winter Olympic Games, the expo has more than 500 brands from over 20 countries displaying cutting-edge winter sports technology, products and innovative concepts. The expo is also a channel for international communication in the winter sports industry, with several forums being held.