Pushback has been growing against Texas' strict new abortion law since it came into effect last week.

The law bans all abortions after six weeks – before most women even know they are pregnant – effectively outlawing 85 percent of procedures in the southern U.S. state, according to advocacy groups.

But what's more, it allows private citizens to sue anyone who "aids or abets" a woman seeking to terminate a pregnancy – be it a relative, a neighbor or even a taxi driver taking her to a clinic – with the plaintiff looking to collect a minimum of $10,000 in statutory damages if the lawsuit is successful. 

The Texas bill (SB8), and the U.S. Supreme Court's refusal to block what many regard as an unconstitutional law, quickly sparked outrage and concern among women's right groups and reproductive rights organizations.

But it also spurred some companies and netizens into action.

A "whistleblower" website set up by an anti-abortion group, Texas Right to Life, to collect tips on violators of the new law reportedly found itself flooded with fake reports and memes last week just before SB8 came into effect.

The campaign was organized by TikTok and Reddit users, with some boasting of filing hundreds of made-up – and often ridiculous – reports.

"Wouldn't it be so awful if we sent in a bunch of fake tips and crashed the site?" TikTok user @victoriahammett noted in a widely liked and shared video.

Another user created and shared an iOS shortcut to make it easier for people to file false reports.

In the end, it was the website's host, GoDaddy, that took it down, tweeting on Friday that it had "informed the website owner… that they have violated GoDaddy's terms of service." It gave the website 24 hours to move to a different provider.

Other companies have reacted to what U.S. Supreme Court Justice Sonia Sotomayor slammed as Texas lawmakers effectively turning citizens into "bounty hunters," by delegating enforcement of the law to them.

Ride-hailing services Lyft and Uber said they would cover the legal fees of any of their drivers sued under SB8.

"TX SB8 threatens to punish drivers for getting people where they need to go – especially women exercising their right to choose," Lyft CEO Logan Green tweeted over the weekend. A newly set-up Driver Legal Defense Fund will "cover 100% of legal fees for drivers sued under SB8 while driving on our platform," he said, also announcing a $1 million donation to Planned Parenthood, a non-profit organization focused on reproductive health care.

Uber CEO Dara Khosrowshahi quickly followed, tweeting: "Team @Uber is in too and will cover legal fees in the same way."

Dating apps Match and Bumble, both of which are based in Texas, also announced they were setting up funds to help women seeking an abortion in the state.

"Starting today, Bumble has created a relief fund supporting the reproductive rights of women and people across the gender spectrum who seek abortions in Texas," the company announced on Twitter.

"Bumble is women-founded and women-led, and from day one we've stood up for the most vulnerable. We'll keep fighting against regressive laws like #SB8.”

Meanwhile, about 90 pro-choice groups are planning a nationwide Women's March on October 2, two days before the Supreme Court reconvenes.

"We don't say this lightly: we're at grave risk of losing our reproductive freedoms. All of us need to fight back. That's why on October 2, we're marching in every state," the event's organisers tweeted.

The fear is not just that the Texas bill will encourage copycats in other states, but that a raft of anti-abortion laws, coupled with a new conservative majority on the Supreme Court, could lead to the historic Roe v. Wade decision – which legalised abortion in the U.S. – being overturned.

Read more: 

A near-total abortion ban takes effect in Texas after Supreme Court inaction

U.S. Supreme Court to hear case that 'could gut' abortion rights