CMG: Mid-Autumn Festival Gala to broadcast simultaneously overseas
China Media Group's (CMG) 2021 Mid-Autumn Festival Gala will meet global audiences at 8 p.m. on September 21 as the event is simultaneously broadcast overseas for the first time in history.
On the night of the broadcast, CCTV+ Video News Agency will simultaneously compile and distribute highlights of the gala to global media in a fragmented form. CCTV.com will also broadcast the Mid-Autumn Festival Gala live via the CCTV Chinese and CCTV English accounts on Facebook, and the CCTV Spring Festival Gala channel on YouTube.
The gala will be simultaneously broadcast by overseas media such as Sinovison in the U.S., Xinflix Media in Canada, Switch TV in Kenya, CATV in the United Arab Emirates, Enjoy TV in Malaysia, and other foreign media.
The customs of the Mid-Autumn Festival, the history of CMG's Mid-Autumn Festival Gala, the theme of this year's event and other background information will all be translated into English.
As of September 19, more than 200 hot searches related to the gala have been made, the videos have been played more than 740 million times, and the related topics have been read more than 7.5 billion times.