The International Cultural Industries Fair (ICIF) is coming to its 17th edition in the southern Chinese city of Shenzhen, with focus on high-quality growth and placing more economic value on cultural resources.

It is the country's only comprehensive cultural event seen as an indicator of development trends of the cultural industry. It is going offline and on-site this year.

Nearly 2,500 organizations and companies joined offline. Municipal governments from across the country gave their interpretations of how tourism and culture go hand in hand. One of them is the city of Yan'an, which is famous as a point of reference for modern Chinese history.

"Yan'an is currently looking for ways to turn its iconic culture into economic value. The hall here showcases some outcomes of those efforts so far," Feng Lu from the Strategic Management Department of Yan'an Story Corporation said.

Another topic at this year's event is pursuing high-quality development in the cultural sector. But what does it mean, and what will it bring to people's lives?

"As the economy develops fast, people will continuously have higher expectations and demands in audiovisual services," Li Deyou, deputy director of the Science and Technology Industry Department of Sichuan Provincial Bureau of Radio and Television told CGTN.

"As practitioners in the industry, to meet this demand, we make constant efforts to improve content and equipment production, expand coverage, and innovate applications," Li said. "That demand can, in turn, be a motivation to promote high-quality development in the industry."

Besides exhibition areas for intangible cultural heritage, crafts and publishing, there are also parallel online showcases, exchanges and forums.