How is Generation Z influencing consumption?

Having grown up with personalized products and dependable technology, China's Generation Z is now a major influencing factor for marketing in China. So what makes them so special? How do these young people shape the future of shopping? And how can brands effectively attract them? As Gen Z becomes the new sought-after favorite of Chinese brands, designs and culture, are we seeing the dawn of a new "Made in China" renaissance?

To help us get a deeper understanding of this new generation and their growing consumer power, we've invited DiLraba, a postgraduate student at Xinjiang Normal University; Xing Zheming, president of Taskforce Consultancy; Duan Yanling, founder of Davos BlockBase; and Andy Mok, senior research fellow at the Center for China and Globalization.

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