The China Central Television (CCTV) Olympic Channel of CMG was launched on October 25 as the world's first 24/7, 4K Ultra HD satellite television sports channel. International Olympic Committee (IOC) President Thomas Bach  extended congratulations to the China Media Group (CMG) on the launch.

As part of the strategic cooperation between CMG and the IOC, the new Olympic Channel is the only media platform authorized by the IOC to use the Olympic name and logo on the Chinese mainland. It is also the world's first sports channel to transmit on both 4K Ultra HD and digital platforms.