Two men try skiing simulators at the ongoing China International Import Expo (CIIE) in Shanghai as companies eye the Chinese winter sports market, which has seen a boom in the lead-up to the Beijing Winter Olympics next year. /CFP

A girl plays an interactive football game at the CIIE in Shanghai, November 8, 2021. /CFP

A man plays an Esports racing game at CIIE in Shanghai, November 8, 2021. /CFP

Global companies also offer Chinese consumers the chance to check out their latest products at CIIE. Camping paraphernalia for outdoor activities is just one of the many items showcased at the Shanghai-based expo. /CFP

A man tries virtual reality-based motocross at the CIIE in Shanghai, November 8, 2021. /CFP

A visitor works out on a treadmill at the CIIE in Shanghai, November 8, 2021. /CFP

An exhibitor shows the shoes that Chinese sprinter Su Bingtian wore during the men's 100-meter semifinal at the Tokyo Olympics, where he set the new Asian record at 9.83 seconds, at the CIIE in Shanghai, November 5, 2021. /CFP

A man plays badminton with a program to calculate his batting speed in an exhibition hall at the CIIE in Shanghai, November 5, 2021. The expo will conclude on Wednesday. /CFP