The Xinjiang Uygur Autonomous Region is hosting the 15th Winter Tourism Trade Fair and the 2021 Northwest China Tourism Marketing Conference.

The events host a series of activities, such as selling licensed Beijing 2022 Olympic Games products, signing agreements with brands and establishing a new tourism alliance.

The events also feature modern skiing, ancient fur skiing, new ski clothing releases and other snow sports competitions to showcase Xinjiang's rich winter tourism resources and profound skiing history and culture.