Over the past two years, the U.S. activists have been pushing American and Western companies to cancel sponsorships and stop their broadcasts of the Beijing Winter Olympics, Washington Post reported recently. But many sponsors regard China as one of their biggest markets, and do not want to risk losing the Chinese market. In this episode of BizBeat, CGTN's Lily Lyu explains why Olympic sponsors are sticking to not only their commercial agreements, but also the Olympic spirit.