Shen Haixiong, president of China Media Group (CMG), said the Beijing Winter Olympics carries with it humanity's yearning for peace and excellence, and it is more important than ever for us to come "together." He stressed that as an influential international mainstream broadcaster, CMG will fulfill the mission of the times and create a pure ice and snow arena for global athletes to compete fairly and promote mutual appreciation of civilizations and peoples worldwide with the common language of sports and sportsmanship.