Beijing Winter Olympics: China's sports apparel industry benefiting from Games
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The Winter Olympics and a rise in appreciation for winter sports are giving a boost to related sportswear. Domestic clothing brands are working hard to meet that increase in demand. CGTN's Dong Xue spoke to the executive director of the Chinese ath-leisure brand, Anta Sports Group, about the power of the Olympics. 

DONG XUE CGTN Reporter "What are the highlights of ANTA's research and development into its sportswear to enhance athletes' performance? How will these technologies in your gear and apparel for athletes be applied to the products you will sell to the general public?"

ZHENG JIE Executive Director and President, ANTA Group "You may watch Eileen Gu, She just got gold medals on high jump ski loop. The gear we offer to her, it's quite unique. One thing is because it's a very cold environment, so you need to keep the athlete warm so the wind proof is very important features for the products, but on the other side we still need make gears breathable, so you need to keep them all the way dry for your body so you can have a better perform. So I think this kind of technology we will obviously also introduce to our normal kind of sportswear products and especially Eileen Gu's products. One thing, it's a very nice style design and people can wear this when they ski and also wear this on the street. So that's kind of things we would like to develop in the future."

DONG XUE CGTN Reporter "Analysts have said that there's still a gap Anta has to overcome in terms of global exposure and brand recognition. What are your plans for Anta to better improve brand recognition internationally?"

ZHENG JIE Executive Director and President, ANTA Group "It's a very good question. So for time being, Anta is a brand still really focus on China markets. So basically 95 percent of our business in city in China, we just come out of the five to ten years plan to try to globalize Anta brands. So first of all, the area, we will go in Southeast Asia. I think it's easier for local brands, a Chinese brand like Anta to get to the people understand us and also the shape of the products and the pattern of the products can be well fit for the consumer city in Southeast Asia, Asian markets. We are also trying to figure out the opportunity in European markets, especially for our footwear. We set up the plan by 2013, a 25% of the business should be from the globe and China still will be the core market for enterprise. So it's a step by step progress."