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BizBeat Ep. 329: How Olympic champions become hottest names for ice and snow sports
CGTN
02:39

Last week, Chinese player Gu Ailing became a buzzword on social media and a new idol for millions of sports fans, driving up the stock prices of many companies she endorses, after she became the first women's freestyle ski jumping gold medal in the history of the Winter Olympics. In this episode of BizBeat, CGTN's Zheng Junfeng explains.

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