Assignment Asia: World's biggest shopping spree

It's not Christmas or Lunar New Year, but November 11 is now one of the world's biggest shopping day, eclipsing America's Black Friday or Amazon Prime Day sales by a large margin.

The date is known in China as Double 11 (11.11) or Single's Day - a day where retailers nationwide slash prices and offer huge discounts.

Every year, e-commerce giants Alibaba and rack up record-breaking sales during that time on apps like Taobao and Jingdong.

In 2021, despite the severe global epidemic, over US$139 billion worth of goods were bought, and over four billion parcels were delivered during the 11.11 sale.

Go behind-the-scenes to find out how 11.11 sales break records every year, and what it takes to capture the hearts and wallets of shoppers today.

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