BizBeat Ep. 422: From teaching to live-streaming, New Oriental turns a new page
Recently, New Oriental's live-streaming platform went viral with the teacher-turned-host promoting products in English, explaining how to use them before encouraging viewers to buy. The company was once one of China's largest private tutoring firms but was hard in July when the government enforced sweeping new rules on private education. In this episode of BizBeat, CGTN's Kate Kui sheds light on the transformation process of New Oriental, and explores how the e-commerce trend has broadened the possibility for enterprise transformation.