Online shopping has grown enormously. But many people want to be able to see and touch the things they might want to buy. Our Reporter GUO TIANQI visited a store owned by an e-commerce platform in Chengdu that allows them to do just that.

The COVID-19 pandemic has encouraged more people to buy things online. But shopping in real stores has picked up again as the epidemic situation eases. And young people are showing their spending power.

"I have bought a bottle of eye cream and face masks. I am traveling in Chengdu, and I want to take something back to my friend."

"I'm going to buy cosmetics and sports shoes. I like going to physical stores because I can try them out."

At this store owned by an e-commerce platform, shoppers can scan a code to place an order and have the goods delivered to their home.

 GUO TIANQI Chengdu, Sichuan Province "What truly integrates online and offline shopping, is this small electronic price tag. All prices are synchronized at any time, so you don't have to worry about missing online discounts."

LI CHUN Director, Channel Development of Beauty Category, The J Shop "We provide customers with many immersive scenarios for using the product, such as camping scenes, home life and home sports."

A growing number of younger people are willing and able to pay for their own preferences and passions.

"After the pandemic, I would like to buy more things to improve the quality of life at home, such as aromatherapy products and a humidifier, which can make me happy."

"I like to buy home furnishings and books for myself, to make myself comfortable."

And to encourage them to spend, many cities have issued vouchers they can use to buy these products and help the sector recover. GUO TIANQI, CGTN, Chengdu, Sichuan Province.