The second China International Consumer Products Expo (CICPE), also known as the Hainan Expo, is taking place at the Hainan International Convention and Exhibition Center in Haikou from July 25 to 30. The number of firms attending the expo has exceeded last year's figure, with the exhibition area expanding to 100,000 square meters from 80,000 square meters. The international area is covering 80 percent of the total exhibition space.