Download
Live: When jewelry meets 'guochao' at Hainan Expo 2022

Over the past few years, China has seen a surge in young consumers' interest in domestic brands and products that incorporate traditional Chinese style and culture. The trend is known as "guochao," or national wave, and refers to the new consumer habits that are emerging in China. At this year's Hainan Expo, CGTN's Wang Mengjie and SSTV's Gao Han explore the jewelry pavilion to show you the impact of the rise of guochao.

Search Trends

Live: When jewelry meets 'guochao' at Hainan Expo 2022

Over the past few years, China has seen a surge in young consumers' interest in domestic brands and products that incorporate traditional Chinese style and culture. The trend is known as "guochao," or national wave, and refers to the new consumer habits that are emerging in China. At this year's Hainan Expo, CGTN's Wang Mengjie and SSTV's Gao Han explore the jewelry pavilion to show you the impact of the rise of guochao.