Hengan Group: Household product maker takes digital strides for growth

Editor's note: This report focuses on Quanzhou as part of our special series, "Rising Star Cities," about Chinese cities whose annual GDP exceeds 1 trillion yuan ($155 billion). At the end of 2021, there were 24 such cities. Click here for more stories on Quanzhou, an ancient trading hub known for its cultural diversity. You can also explore our earlier coverage of Ningbo, Changsha and Chongqing. 

Hengan International Group, a leading household product maker from Quanzhou, is one of the shining examples of 'Jinjiang Experience'. Starting off as a small enterprise in Jinjiang in 1985, the company is now an industry leader, with a strong innovation focus. Active support from the local government and the perseverance and grit of its employees are what it calls the 'Jinjiang experience'. It is now looking to leverage on digital transformation to become more cost-efficient and use advanced technologies like robotic arms, 5G and big data for sustained growth. 

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