In recent years, Chinese animation has largely integrated traditional Chinese culture into visual designs, such as in White Snake, Monkey King: Hero Is Back, Big Fish and Begonia and more. Chinese produced animation shows the traditional culture often in a more relaxed, simple, and interesting way than audiences expect, thus increasing people's interest in traditional Chinese culture.

"This is a very good method for us to build cultural self-confidence," said Zhang Gedong, professor of Animation and Digital Arts at the Communication University of China.