Mercedes racers Lewis Hamilton (R) and George Russell attend a press conference announcing the extension of the team's partnership with Petronas in Kuala Lumpur, Malaysia, September 28, 2022. /CFP
Mercedes racers Lewis Hamilton (R) and George Russell attend a press conference announcing the extension of the team's partnership with Petronas in Kuala Lumpur, Malaysia, September 28, 2022. /CFP
Malaysian oil company Petronas will remain long-term title sponsors and technical partners of the Mercedes Formula One team after announcing on Wednesday a multi-year contract extension from 2026.
Mercedes have won the last eight constructors' titles and have been with Petronas since they returned to the sport with their own team in 2010.
However, seven-time world champion Lewis Hamilton and fellow Briton George Russell are yet to win a race after 16 rounds of this season.
Formula One's engine rules are changing in 2026, with significantly increased electrical power and a commitment to 100 percent sustainable fuels.
After a two-year break due to the COVID-19 pandemic, the streets are being prepared for the F1 Singapore Grand Prix in Singapore, September 28, 2022. /CFP
After a two-year break due to the COVID-19 pandemic, the streets are being prepared for the F1 Singapore Grand Prix in Singapore, September 28, 2022. /CFP
F1, as a whole industry, has different partners at various levels.
F1 Global Partners: Aramco, Crypto.com, DHL, Emirates, heineken.com, MSC Cruises, Pirelli, Rolex and Salesforce.
F1 Official Partners: Amazon SageMaker, BWT, Ferrari, Lenovo, LIQUI MOLY and Zoom.
It also has regional providers such as AlphaTauri and Drive Coffee.
Lewis Hamilton drives the Mercedes race car painted with the logos of different partners during the F1 Dutch Grand Prix at Zandvoort circuit in Zandvoort, the Netherlands, September 4, 2022. /CFP
Lewis Hamilton drives the Mercedes race car painted with the logos of different partners during the F1 Dutch Grand Prix at Zandvoort circuit in Zandvoort, the Netherlands, September 4, 2022. /CFP
In addition to F1's partnership, different F1 teams have varied partnerships in multiple categories.
Here is a review of teams' partners with the example of F1 Mercedes.
Mercedes Title Partners: Petronas (Malaysian oil company)
Mercedes Principal Partner: Ineos (British chemical company)
Mercedes Team Partners: UBS (bank), TeamViewer (connectivity platform), Crowdstrike (cybersecurity data), FTX (cryptocurrency), Akkodis (IT and engineering), Hewlett Packard Enterprise (edge-to-cloud platform), IWC Schaffhausen (Swiss luxury watch manufacturer), The Ritz-Carlton (hotel), AMD (computing and graphics), Monster Energy (energy drinks and alternative beverages), Pure Storage (data storage), Tommy Hilfiger (American premium brand including clothing and accessories), TIBCO (business intelligence software company), Fastly (cloud computing services provider), Belstaff (clothing brand owned by Ineos).
Mercedes Team Supplies: Puma (athletic or casual apparel and footwear), Police Eyewear, OZ Racing (Italian producer of car and motorcycle wheels), Endless (brake system), Axalta (automotive paints), Eight Sleep (sleep fitness), and Pirelli (tires).
(With input from Reuters)