China bans fruit-flavored E-cigarettes in regulation upgrade

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Fruit-flavored e-cigarettes are displayed on the counter in a shopping mall in Shanghai, August 26, 2021. /CFP

China introduced a rule to ban sales of fruit flavored electronic cigarettes as the country tightens grasp on a product that is increasingly popular with young users.

The mandatory national standards for e-cigarettes are designed to reign in the use of e-cigarettes among the youth, who can be more easily addicted to nicotine and harmed by other additives. The ban on fruit-flavored products is to make e-cigarettes less appealing to young people, according to the State Administration for Market Regulation that approved the standards.

The standards became effective on October 1.

E-cigarettes makers are only allowed to use 101 types of pre-approved additives to their products as China moves to limit the impact to users' health, it said.

Under the new rules, manufacturers and traders are also required to obtain a license before production and sell of their products.

Before the implementation of the new standards, China already prohibited online sales of e-cigarettes to protect minors.

About 400 suppliers, brands and exporters have obtained the licenses, CNR reported on October 2.

Fruit flavored products are preferred by Chinese consumers compared to traditional tobacco flavors. But retail sales of e-cigarettes are now expected to fall at least 50 percent after fruit flavored inventories are cleared, according to CNR.

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