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Livestreaming adds new impetus to rural development

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China is one of the global leaders when it comes to the online influencer economy, with livestreaming sales providing new impetus to the traditional e-commerce sector. Livestreaming of agricultural products has emerged as a new tool to boost the income of farmers and foster rural development. President Xi Jinping has pointed out that e-commerce through livestreaming is an emerging business with great potential that can promote sales of agricultural products, and help rural residents shake off poverty and facilitate rural vitalization.

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