China is one of the global leaders when it comes to the online influencer economy, with livestreaming sales providing new impetus to the traditional e-commerce sector. Livestreaming of agricultural products has emerged as a new tool to boost the income of farmers and foster rural development. President Xi Jinping has pointed out that e-commerce through livestreaming is an emerging business with great potential that can promote sales of agricultural products, and help rural residents shake off poverty and facilitate rural vitalization.