Elon Musk became Twitter Inc.'s new owner on Thursday, firing top executives he had accused of misleading him and providing little clarity over how he will achieve the lofty ambitions he has outlined for the influential social media platform.
The CEO of electric car maker Tesla Inc. has said he wants to "defeat" spam bots on Twitter, make the algorithms that determine how content is presented to its users publicly available, and prevent the platform from becoming an echo chamber for hate and division, even as he limits censorship.
Yet Musk has not offered details on how he will achieve all this and who will run the company.
He sacked chief executive officer Parag Agrawal, as well as the company's chief financial officer and its head of safety, several media, including the Washington Post and CNBC, have reported, citing unnamed sources.
The $44-billion acquisition is the culmination of a remarkable saga, full of twists and turns, that sowed doubt over whether Musk would complete the deal.
Musk tried to step back from the Twitter deal soon after his unsolicited offer was accepted in April, and said in July he was canceling the contract because he was misled by Twitter over the number of fake "bot" accounts, which were allegations that the company has rejected.
Twitter, in turn, sought to prove Musk was contriving excuses to walk away simply because he changed his mind.
After Musk sought to terminate the sale, Twitter filed a lawsuit to hold Musk to the agreement.
With a trial looming, the unpredictable billionaire capitulated and revived his takeover plan.
Musk signaled the deal was on track this week by changing his Twitter profile to "Chief Twit" and posting a video of himself walking into the company's California headquarters carrying a sink.
"Let that sink in!" he quipped.
(With input from Reuters, AFP)