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Italian Trade Agency: CIIE connects smaller-sized Italian suppliers to Chinese customers
05:37

Smaller-sized Italian firms are best suited to give customized solutions to Chinese customers, says Cinzia Sarli, the deputy trade commissioner of the Italian Trade Agency. Sarli says that is why the government body has worked to introduce hidden champions in unfamiliar sectors at this year's China International Import Expo. She tells CGTN that the top-selling category of Italy exports to China is machinery, not food, furniture or fashion.

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