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With the metaverse capturing the imagination of the tech world, China's biggest shopping festival of the year, the Double 11 Day, was not about to be left out of this buzzword and trend. E-commerce sites have created virtual worlds where users can experience 3D depictions of their ideal products or even finishing a complete interior decoration of their homes virtually, right on their phones. Zhang Shixuan reports about the latest immersive experiences on offer during the shopping carnival this year.