As World Cup 2022 grips us, Uruguay is among the best-qualified nations to talk about the sport's significance. It hosted the first World Cup in 1930 and won it, followed by three more crowns. In this exclusive to The Hub with Wang Guan, the Uruguayan Ambassador to China, Fernando Lugris, explains his country's success. But Uruguay is more than soccer. It's "Natural Uruguay" brand boasts exclusive organic products and it has a vibrant art scene as well. The ambassador also shares how Uruguay's ties with China can expand in trade as well as soccer, which is not about money but passion. And the World Cup is a celebration of sports and friendship.