Share
Copied
FINA holds a sponsorship event and introduces new name "World Aquatics" in Melbourne, Australia, December 12, 2022. /CFP
The International Swimming Federation (FINA) announced its new brand "World Aquatics" ahead of the World Swimming Championships (25m) 2022 on Monday in Melbourne, Australia.
The adoption of the name was confirmed by a vote of member federations at an Extraordinary Congress held in Melbourne earlier in the day.
"We need a name that reflects the whole FINA family. A name that can be used with pride by our divers, high divers, artistic swimmers, open water swimmers and our water polo athletes," said World Aquatics President Husain Al-Musallam at the congress.
"I will always tell you that our athletes must come first, so I would never make a big decision like this without consulting our athletes. Their response has been very clear. More than 70 percent of the athletes that we have spoken with have said that they would like us to change FINA's name," he added.
Since its inception in 1908, the International Swimming Federation has been adopting FINA, a French acronym for Federation Internationale de Natation.
According to a statement released by the swimming governing body, the new World Aquatics visual identity will be rolled out at the first events of 2023. In the interim, the federation's portfolio of digital assets has been refreshed, including social media.
A new website will be launched in conjunction with the World Aquatics Championships in Fukuoka next summer (July 14 to 30, 2023), the first World Championships fully integrating the new brand identity.
The World Swimming Championships (25m) 2022 is scheduled to take place at the Melbourne Sports and Aquatic Centre from December 13 to 18.
Search Trends
SITEMAP
Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466
SITEMAP
Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466