Huawei on Wednesday launched a new creative campaign that highlights major specifications of its latest flagship smartphone series, the Mate 50, including its direct connectivity to China's BeiDou Navigation Satellite System (BDS).

In a four-minute short movie, a Chinese astronaut named Xiao Ma accidentally broke the signal tower on the moon and lost contact with the space station. However, he was eventually rescued thanks to Huawei's Mate 50 phone with features such as satellite communications, low power emergency mode and ultra-large aperture camera.

The company also had a moon-themed creative campaign for its Mate 20 series back in 2018 that featured a human landing on the moon.

Huawei's Mate 50 is the first to support satellite connectivity using BDS, a GPS-like satellite network that covers the entire globe, but users can only send messages in open places and the function is limited in the Chinese mainland.

The phone was released in September.