2023 Spring Festival Gala public service ad: 'Village Gala for the Chinese New Year'

"Village Gala for the Chinese New Year" tells the stories of preparations for the Chinese New Year Gala in four villages, and uses the local dialect "are you ready" as a clue to present the new rural features in the new era, implying that people are ready for the new life. 

It uses cinematic techniques to present the accents, folk music, local cuisine and homecoming feelings, and records the real and exhilarating life of the rural people with the sound of singing and dancing, applause, talking and laughing. It is not just a show carnival, but also a magnificent picture of rural revitalization.

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