China commenced a month-long nationwide campaign with a variety of activities to promote spending on February 28.

Meanwhile, the first consumption season organized by the Beijing-Tianjin-Hebei Region was also inaugurated as part of the campaign, aiming to build a pro-consumption platform featuring coordinated development, diversified integration and model innovation.

Launch events showcasing local cuisines, culture and brands were held in Beijing, Tianjin and Hebei Province respectively.