The Saudi Arabia Tourism Authority has concluded its first-ever roadshow in China. The event was aimed at creating greater opportunities for collaboration and at attracting more Chinese travelers. CGTN's Wang Siwen reports.

A rich culture and heritage – Saudi Arabia's first roadshow in China saw events held in Beijing, Shanghai and Guangzhou, promoting the country as a leisure destination.

Travel agencies, hotels, and airlines participated in the event, all emphasizing Saudi Arabia as the perfect holiday destination for Chinese travelers.

ABDULAZIZ ALSOHIBANI Director of Sales Discover Saudi "We are doing the event in three cities, to meet travel agencies in China, exhibit more Saudi Arabia, and promote Saudi Arabia as an ideal place."

One of the goals of Riyadh's Vision 2030 plan is to position Saudi Arabia as one of the top holiday destinations globally.

In 2019, the country welcomed over 100,000 Chinese travelers.

By 2030, it hopes to increase that number to 3.9 million, and position China as one of the top sources of tourism.

WANG SIWEN Beijing "Part of Vision 2030 is the plan to transform Saudi Arabia into a global travel hub. Chinese holidaymakers are important to this vision, so there will be China-specific experiences and packages launched."

A free stopover program, direct flights between China and Saudi among other measures.

Later this year, a new direct flight from Beijing to Riyadh will be launched.

In the future, we can expect more routes, more flights, and travel packages tailor-made for Chinese travelers.

FAHD HAMIDADDIN CEO Saudi Tourism Authority "I think Saudi has a lot to offer the Chinese cultural seekers, wonder seekers, the places that have been untouched undiscovered that are second to none. Saudi has been for years and decades and not open, so it's the best kept secret."

A diverse range of experiences from adventure to culture, heritage, and nature.

And over 10,000 archaeological sites and six UNESCO World Heritage sites.

Saudi looking to attract Chinese travelers in its bid to become one of the top holiday destinations in the world. WSW, CGTN, Beijing.