Editor's Note: Saud Faisal Malik is the CEO of The Daily CPEC. The article reflects the author's opinions and not necessarily the views of CGTN.

The China International Consumer Products Expo (CICPE) organized by the Ministry of Commerce of the People's Republic of China and the Hainan Provincial Government, is opening its doors for the third time to global consumer products companies wishing to access the Chinese market. The international expo is held once again in Haikou, Hainan, China from April 10 to 15, 2023, and will host more than 1,500 exhibitors from over 70 countries and regions.

The CICPE provides a unique opportunity for international companies to showcase their products or services to potential customers and business partners, allowing them to enter the Chinese market. Moreover, it also serves as a platform to establish partnerships, negotiate potential deals and discover growth opportunities. It is clear that the expo plays an important role in promoting China's commitment to international trade and global economic cooperation, which is why the theme for this year's expo is "Share open opportunities to create a better life", demonstrating the willingness of the country to forge deeper economic ties with other nations, ultimately advancing global economic integration.

Italy is this year's guest of honor and is expected to present more than 100 consumer product brands due to its reputation as a leader in design, fashion and luxury goods.

As a member of the European Union, Italy plays a key role in the global economy. Other EU countries such as Spain and Germany are also expected to participate, providing a platform for cultural exchange, and strengthening the relationship between the EU and China. As the President of the European Commission, Ursula von der Leyen said, "Our story about our relationship to China is not fully written. We must show that our system and values deliver prosperity and security. And always be ready to talk and work with those who see the world differently."

China is now the world's second-largest economy with a burgeoning middle class. It is projected that 400 million people will be part of this group by 2025. This has led to an increase in consumer spending and demand for high-quality products and services, which means that a huge new market has been created, driving economic growth in the country and generating opportunities for foreign and local investors. The CICPE expo will help meet demand from the growing middle class in China, which is already shaping the future of the country and the world.

As countries around the world continue to face challenging times, events such as the China International Consumer Products Expo present an opportunity for them to come together in addressing shared challenges such as the COVID-19 pandemic, fostering economic growth and contributing to global recovery efforts. In doing so, it will provide hope and a reminder that international cooperation and economic partnerships are essential for sustained global growth and prosperity.