Michael Schumacher's family say they are planning legal action against German magazine Die Aktuelle for using an artificial intelligence program to generate fake quotes from the seven-time Formula One champion.
The media group Funke apologized to the Schumacher family and announced that the editor of Die Aktuelle had been sacked.
Die Aktuelle's front cover. /AP
Die Aktuelle's front cover. /AP
The latest edition of Die Aktuelle ran a front cover with a picture of a smiling Schumacher and the headline promising "Michael Schumacher, the first interview." The strapline added: "It sounded deceptively real." Inside, it emerged that the quotes had been produced by AI.
Funke apologized in a statement on its website.
"This tasteless and misleading article should never have appeared. It in no way meets the standards of journalism that we – and our readers – expect from a publisher like Funke," said Bianca Pohlmann, managing director of Funke magazines.
"As a result of the publication of this article, immediate personnel consequences will be drawn.
"Die Aktuelle editor-in-chief Anne Hoffmann, who has held journalistic responsibility for the paper since 2009, will be relieved of her duties as of today."
Michael Schumacher of Germany drives a Ferrari V10 race car during the F1 Italian Grand Prix at the Autodromo Nazionale in Monza, Italy, September 7, 1997. /CFP
Michael Schumacher of Germany drives a Ferrari V10 race car during the F1 Italian Grand Prix at the Autodromo Nazionale in Monza, Italy, September 7, 1997. /CFP
Schumacher, now 54, has not been seen in public since he suffered a serious brain injury in a skiing accident on a family holiday in the French Alps in December 2013.
His family has maintained strict privacy about the former driver's condition, with access limited to those closest to him.
"'Private is private', as he always said," Corinna Schumacher, Michael's wife, said in a 2021 Netflix documentary.
"Michael always protected us and now we are protecting Michael."
(With input from agencies)