Tourists from all over China have flocked to Zibo, a third-tier city in Shandong Province, just to taste its barbecue snacks. Not far from Zibo, another culinary gem – the Heze lamb soup – made from locally sourced goat has also gained widespread recognition. 

What makes Zibo barbecue so special that people are willing to wait in line for hours just to eat it? How have small delicacies become big business? On BizFocus, we will find you the answers.