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Editor's Note: CGTN has launched a new series called BizFocus, where anchors and reporters explore the most vibrant business sectors in China. Through in-depth interviews with industry experts and on-the-ground coverage, we bring you the latest developments and trends in various business sectors.
The latest trending topic on Chinese social media is 'Zibo Barbecue', and reports indicate that nearly 120,000 people are expected to visit Zibo in Shandong province during the Labor Day Holiday. Local cuisine has been successfully marketed online, generating significant buzz that has caught the attention of the central government. To boost the local economy, authorities have unveiled several measures to promote specialty food products.
Global Business reporter Aaron Liu visited Zibo to find out more about how the city's long-time specialty food has attracted such a significant audience.
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Copyright © 2023 CGTN. 京ICP备16065310号
Disinformation report hotline: 010-85061466